Getting One More Lead Isn't More Valuable Than One More Close

The General Manager is running around. The phones are too quiet.Flashing frantically through his head is ...

 How Can I Get The Phone To Ring?!?!

Fusion Media Services believes that improving the close ratio is ultimately more important than the number of leads.

Imagine a ten percent close ratio. You get 100 calls per week. You close 10. To make a twenty percenty increase in business you'll need to get 120 calls per week. Doable - but what's your Customer Acquisition Cost?

The question we ask is - how are your sales tools? How's your message? What' does your PROSPECT perceive is yoru reality - not WHAT YOU THINK YOU ARE? Making sure that the message sent to your customer is the same as the message you want to send is VITAL. 

We hope that he has ALREADY done everything he can to ensure that his current sales force is extremely effective. He would know they are because he receives regular reports from his Sales Manager (or Office Manager) reporting the close ratio of each sales person... along with other information (ratio per service type, accuracy of bidding, etc).

More often than not though....

It's almost Pavlovian - the phone rings and we think MONEY. The Phone Stops Ringing and we think - sit and watch the phone.

Fusion, Ltd. has some radically different ideas when your phones slow down. The first one is

IMPLEMENT SALES TRAINING FOR YOUR ENTIRE STAFF